World's Largest Equipment Rental Company Goes Digital in Fleet Operations

Barcoding’s solution enabled the United Rentals team to become more efficient by increasing data accuracy, cutting down the time spent on administrative tasks, like invoicing, and improving delivery times. As a result, customer satisfaction also rose. United Rentals found itself poised to respond to customer requests faster and with greater accuracy than ever before.

“Our on-time delivery for customers was greatly improved with the implementation of these tools,” said Neville. “It also allowed us to give customers increased visibility into the order process. Customers can see when a piece of equipment is en route and when a delivery is complete. Some customers like information each step of the way and others just want to know when something’s delivered—this provides them with the flexibility to be as engaged with the order process as much as they want to be.”

“It has created a higher level of predictability and consistency for us in our operations,” said Taalman. “We’ve become a better company because internally, the digital platform demands that we be more accurate and thoughtful about how we’re transacting business. That ultimately translates into a better customer experience. We can do more deliveries and pickups for our customers without adding a lot of operational costs to achieve it. We’ve become more effective and more efficient. We’re able to do more and grow our business
without growing our cost base.”

J.R. Taalman

Director of Central Operations Strategy, United Rentals

By leveraging the Samsung phones’ developer-friendly traits, United Rentals can also evolve the solution as business needs change. Using consumer devices provides additional adaptability for United Rentals’ on-staff developers, who are able to modify and update applications as new features are rolled out.

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