How Cluster Analysis with AI Can Boost Efficiency in Retail

Welcome to another installment of our series, “Modern & Mobile Mondays!” Each week, we are sharing a new way to help your business stay connected and on-the-go. Today, we are featuring our partner Zebra Technologies. Learn more about our partnerships with Zebra here.

Benefits of Cluster Analysis
Artificial Intelligence is exciting new territory for retailers. However, there is still a lot to learn about how to use it to our advantage in practical applications.

Personalization is a particularly useful benefit that can be gained from utilizing AI. Customer cluster analysis allows you to sort your customers into groups based on shared behaviors and characteristics. With this information, you can personalize the customer’s experience to target their preferences. Forming clusters based on demographics can be helpful, but by selecting more specific behaviors, you can better find out what your customers are interested in.

What is a customer’s average basket size? Do they have product-return preferences? What is their loyalty ranking? How frequently do they make purchases? By asking these kinds of questions, you can increase the effectiveness of your marketing, boost sales, and improve overall client satisfaction.

Contact us to find out how we work together to create a supply chain that is more efficient, accurate, and connected with innovative technology solutions.

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