John Burnell has been working in the AIDC industry since 1990. He is best known for his tenure with the Automatic I.D. News and Frontline Solutions industry magazines and the ID Expo and SCAN-TECH conference and exhibition series. John served in a variety of editorial and conference development roles, including as editor-in-chief of Automatic I.D. News Europe and Frontline Solutions, and received the Bert Moore Excellence in Journalism Award from AIM. He and his publishing and event colleagues developed many different resources to educate potential end users in new markets about the benefits of AIDC technologies, and to help AIDC manufacturers develop new distribution channels. The team used its platform to provide non-promotional education material about the technologies, and to advocate for standardization and industry collaboration. After leaving the publishing and events industry, John founded Burnell Reports to provide market education, market research, marketing support and public relations services to AIDC and other companies. In these roles John has collaborated with industry associations, AIDC vendors and end users on a variety of special educational topics including: how to meet labeling and marking standards for Airbus, Boeing, GM and other enterprises; Windows Mobile application development; biometrics; in-depth introductory conferences and publications about the EPC system and other RFID technology; understanding and using GS1 standards and more, and has contributed to several major market research reports. Burnell Reports has expanded its scope and is heavily involved in the enterprise IT, healthcare transformation and international business services markets, in addition to serving AIDC clients. John has a bachelor of science in journalism (BSJ) degree from Ohio University and resides in the Cleveland area.