Geek Speak Blog | Barcoding

Barcoding Wins GDUSA Inhouse Design Award 2023

Written by Krystal Cotriss | Sep 5, 2023

We are pleased to share that Graphic Design USA (GDUSA) awarded our in-house marketing and design team an award for IntelliTrack Social Media this year in the 2023 American Inhouse Design Awards competition. This project was a series of collaborative efforts by various teams at Barcoding as well as many team members at Weidert Group, an inbound growth agency. We are so proud to call this a collective WIN!

GDUSA is a business-to-business resource for those in graphic design, so it is more than just a piece of paper! These awards highlight the Barcoding in-house design team’s expertise, as well as the value they bring to our organization. We are happy to be in the company of fellow recipients such as PepsiCo Design & Innovation, ULINE Creative, and, our fellow Marylanders, Towson University Creative Services. 

Graphic design has allowed us to create a new and efficient website with HubSpot CMS and to design innovative campaigns that have reached over 18k impressions. We worked with the Weidert Group team on creating a new user-friendly IntelliTrack Patient Belongings Tracking (PBT) landing page along with our IntelliTrack social media posts and a new PBT video featuring our partner, Honeywell. 

Barcoding’s been an exemplary client, from our marketing partners to their subject matter experts. Jody and her team collaborate closely with our inbound team, and everyone at Barcoding is generous with industry knowledge, experience, and insights that make the work even better. It's an honor to share this recognition with them.
Greg Linnemanstons, President, Weidert

An award-winning design such as the IntelliTrack campaign proves that an efficient and accurate website & social media is incredibly important for our customers, partners, and our employees, of course.

Intellitrack campaign highlights:

  • With a growing audience of over 14,000 followers, we posted 189 IntelliTrack posts so far for 2023. 
  • The IntelliTrack campaign has been one of our most successful campaigns with over 18,000 impressions.
  • We gained over 2,000 followers since January 2023.
  • We had over 200 clicks and 1,000 interactions for our IntelliTrack campaign. 

Barcoding Creative Manager, Krystal Cotriss, described the months-long process behind these award-winning designs. “Being a creative manager for many Barcoding and IntelliTrack projects has helped me grow professionally and personally, creating strategic and impactful projects is a huge passion of mine. It has been an honor for me to work on many of these projects. Working with the Weidert team and many team members at Barcoding has been so great and I can’t wait to see what else Barcoding and team Weidert will create together!”

I always say the team I work with are miracle workers and they continuously prove me right. It's always a joy to see the results. —Iris Huang, Marketing Coordinator

Congratulations to everyone involved and to those on our in-house design team and the Weidert Group team, whose talent we see every day, for this recognition! Check out our award-winning designs!

iNTELLItRACK SOCIAL MEDIA credits

  • Jody Costa, VP of Marketing & Strategic Partnerships
  • Krystal Cotriss, Creative Manager
  • Eric Bradley, Junior Designer
  • Iris Huang, Marketing Coordinator
  • Dakota Perock, Director of Design & Technology Designer
  • Meg Hoppe, VP of Creative
  • Justin Harrison, Creative Director
  • Jo Phillip, Content Manager
  • Todd Dively, Director of Video Services
  • Matt Troge, Lead Video Editor