Will Apple’s Passbook Increase Mobile Barcode Scanning?

The unveiling of the iPhone 5 has mobile barcode marketers a-buzz—not just because it’s a new iPhone, because of Passbook.

ScanLife believes that Passbook is the “best thing that could happen for the mobile barcode industry.”

So, what exactly is Passbook and how will it impact the mobile barcode industry? Essentially, Passbook is an electronic wallet that can store boarding passes, loyalty cards, coupons, event tickets and more. So, anything that has a barcode could go into Passbook.

Apples inclusion of Passbook reiterates the importance of mobile barcode scanning, and we will most likely see a boost in it after the launch of the iPhone 5.

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