What’s Ahead for Brick-and-Mortar Stores in 2018?

The National Retail Federation (NRF) conference has once again given us a glimpse into what’s in store for the industry, and 2018 looks like it’s going to be a banner year. Here is a look at some of the predications made by experts for the year to come.

Personalization

Amplero’s Chief Revenue Officer, Sam Weber, believes that customers are going to want to be respected and understood by their favorite brands, and he even thinks they are likely to punish those retailers who fail to connect with them by taking their money elsewhere. KWI’s CEO and Founder, Sam Kliger, concurs, saying that companies that use past purchases and shopping habits to gain a deeper understanding of their customers can give them more personalized experiences. He feels that retail can be revolutionized by giving sales associates the ability to see a person’s e-commerce and in-store data at once.

RFID

Infinite Peripherals’ CEO Jeff Scott thinks technology will continue to disrupt and transform retail by breaking down the barriers that have prevented retailers from building the type of loyalty and personal relationships through different channels that they need to be successful. He expects to see technology like RFID, beacons, digital signage, loyalty programs, flexible pick-up, and biometric security to further engage customers and improve their experiences.

Customer Experiences

Yotpo’s CEO and Co-Founder, Tomer Tagrin, says that Amazon taking over our homes and even our local Whole Foods outlets is only the beginning. He feels companies will start becoming increasingly aggressive in setting themselves apart, and this should bring about some really interesting innovations that will make the customer experience a lot more pleasant for many people.

Some of the other trends we can expect to see in the coming year are more fluid shopping, in-store returns and marketing, indoor analytics, reduced shipping costs, and smaller-format stores with reduced inventory tailored to local consumers.

This blog post was based off of an article from Forbes. View the original here.





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