RFID Now Part of Apparel Design
While radio frequency identification (RFID) technology has become a big part of the apparel industry’s supply chain and retail, it has not really played much of a part in the design of the garments themselves—until now.
A recent collaboration between Sarah Angold and Avery Dennison has led to the creation of a line of custom jewelry that has Avery Dennison RFID technology embedded into it. The four pieces that are RFID enabled are two necklaces, a handbag, and a crown. The partners carried out 3-D printing, and laser cutting together to pull off the ambitious project.
The leather handbag will interact with its wearer using body heat conductivity, while the necklaces and crown make use of interactive mirrors from Oak Labs. When the mirrors are linked, they give the wearer item-level product information such as design, place and method of manufacture, and recommendations for styling.
This RFID jewelry was recently on display at November’s DECODED Fashion Summit in New York. At this event, a panel hosted by Avery Dennison discussed how technology can be leveraged to build loyalty and boost engagement.
Rochambeau’s New Interactive Jacket
The event also saw Rochambeau demonstrating an interactive jacket known as “BRIGHT BMBR”. This jacket uses the Janela platform and the IoT cloud from EVRYTHNG. One of the jacket’s sleeves has a hidden zipper pocket that houses a label with NFC technology and its own QR code. This enables wearers to view personalized content on their smartphone, including exclusive rewards and invitations to fashion events and other experiences. The jacket will be sold in 15 different versions in December at The New Stand.
These products have the ability to capture data in real time to help optimize the manufacture and sale of their respective products, and they appear to have a strong presence moving forward. In fact, Avery Dennis predicts they will digitizing at least 10 billion garments in the next few years.