The Real Reason IoT Adoption Is Stalling
While the Internet of Things (IoT) has certainly gotten a lot of hype, some experts now believe that it is failing to live up to its promises. In fact, a recent study by Accenture shows that the consumer demand for IoT devices and smartphones in general is currently stalling.
There are a lot of possible explanations for this, with many insiders believing the lack of standards is the biggest problem. However, Tile CEO and Cofounder Mike Farley believes the real problem is that people do not think that the IoT is going to make a significant difference in their lives.
Writing in Forbes, he opines that instead of trying to sell people complicated systems that address needs that many don’t even realize they have, the IoT should focus on solving people’s everyday problems. While this might lack the excitement and “wow” factor of, say, a refrigerator that orders groceries for you, it would actually help people more.
Farley points to the example of Uber, which is growing because it solves a simple problem: taxis can be unreliable and people lose a lot of time waiting for them without any guarantee they will arrive. Uber has shown the world that people are happy to reach into their wallets for peace of mind.
Everyday Problems Can Be Solved With IoT
He goes on to identify a few simple problems the IoT could prove useful in handling. One of these is lost objects, such as a wallet or bicycle. Location sensors can be used in conjunction with GPS, mapping software, and smartphone apps to help people find their belongings. It might not be very glamorous, but it can save a lot of time and spare people the anxiety that arises when a vital object goes missing.
Another area where the IoT can be put to good use is in providing safety to senior citizens. The nation’s elderly population is expected to double by the year 2060, and a whopping 87 percent of people aged 65 and older say they wish to remain in their current home or community. The IoT can make use of microphones, paging services, and motion sensors to create a baseline of a senior’s activity and send alerts to their children or caregivers of any unusual activity. This can allow seniors to maintain their independence while giving their loved ones reassurance.
IoT really does have the tremendous power that is fueling its hype, but in order for it to live up to its potential, it needs to focus on solving real, everyday problems instead of fixating on functions that are merely nice to have.