QR Codes Come Together to Create Captivating Campaign

Today, QR codes can become quite trite if not part of a well thought out campaign. The standard QR code printed on an ad has been done all too many times. However, I recently came across this interesting use of QR codes in which Scandinavian Airlines sent an e-mail to subscribers that contained two QR codes. From there, the recipient and their partner would scan the QR codes and watch a diptych style move from their smartphones. At the end of the video, a promotional code was revealed. Watch the video below to see this innovative campaign in action:

Couple Up to Buckle Up from T&J on Vimeo.

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