QR Code Marketing
Learn QR code best practices so you don’t become a #qrcodefail
I recently came across a post entitled, “How Not to Display a QR Code” and I couldn’t have agreed more:
As you can see, the QR code was placed on a busy store front window, with no call to action. Once scanned, the barcode simply took the user to the non-mobile friendly website of the store. Why even bother creating a QR code if you are going to a) not have it tied to a strategic marketing campaign, b) not have a call to action and c) give it poor visibility.
See more QR code fails? Twitpic @BarcodingBlog and use hashtag #qrcodefail.