QR Code Construction: Physical to Digital

Photographer David Sykes uses QR codes in a different, large-scale way

While its popular to use candy or other sweets for QR code construction, Photographer David Sykes had something else in mind. Sykes wanted to drive people to his new website, so he decided to use a QR code. He constructed the code from everyday objects such as shoes and briefcases.

Sykes stated, “I wanted to play with the juxtaposition of a physical object linking directly to the digital, so I decided to build a 3D model of the code and create the image in one shot.”

After three days of staging props to ensure scanning success, the eight foot square foot QR code was created. The code was then photographed and prints were sent, connecting everyone to Sykes’ site.

Check out the picture below, or view more.