Psion-Teklogix Becomes Psion
The former Psion-Teklogix recently announced that they would be dropping “Teklogix” from their name, Psion decided to shorten the company name as a strategic move toward building a more recognizable global brand.
John Conoley, CEO of Psion stated, “Our research showed that we had to remove the word “Teklogix” from our name, to unite the business around one, clear, global identity. We found that the complexity of the dual company name was impacting our business by confusing our customers, resellers and other key stakeholders, especially in new markets for Psion. We also took the opportunity to refresh the brand to make it properly mirror our business strategy and to work better in the digital world.”
Check out their newly redesigned website, reflecting their new name, here.