OMA Creates Standards for 2D Barcodes
The Open Mobile Alliance (OMA) recently developed a standard for 2D barcodes in order to direct mobile phone users to websites more easily. By creating standards for encoding 2D barcodes, such as QR codes, the OMA surmises that usage will increase due to ease of use.
Since not all barcodes store information in the same way, they cannot all be read using the same software, creating usability issues for the consumer. With new standards, OMA hopes to enable interoperability across the 2D barcode market.
Currently, there are different kinds of QR codes on the market, which is not scalable or sustainable for marketers or consumers. Standardization would provide an equal platform and in turn, create a more unified, usable barcode.
OMA worked with telecom operators including T-Mobile, AT&T and Telefó and handset manufacturers including Samsung and Nokia, and companies including HP Labs and Mobile Tag in order to comprise the standards.