NFC & RFID: Making an Appearance at a Tradeshow Near You!
While we’ve discussed many possible uses for Near Field Communication (NFC) combined with RFID technology, I recently came across an additional use that I thought was rather intriguing, and unlike many “possible” uses, it is actually plausible and useful. This combination of technology could change the way trade shows are handled, allowing NFC users to instantly share contact information, download product information, send pictures, and even pay for snacks all via a cellphone.
At ITN International, all of this and more is possible, with a solution that features NFC-enabled phones that are rented to exhibitors, while conference attendees wear NFC-enabled badges in order to share information or initiate other actions.
Upon arrival to the conference, attendees will pic up their credit-card-size ID badge, which is printed an encoded on-site with data regarding that individual, such as contact information. Booth workers will be able to utilize smartphones to read ID numbers enconded in the badge, which links to data that is stored in order to indicate who has entered the tradeshow floor and when.
Data can then later be accessed by booth representatives, and is so specific that booth reps won’t have to worry about attendees taking multiple giveaways, as the badge can track those sort of things as well. This type of technology will be particularly helpful with break-out sessions, where staff will be able to read each attendee’s ID and capture and store their information for contacting later.
Lead capture has always been a difficult and daunting task at tradeshows, but by using NFC and RFID technology, companies will be able to gain a much higher visibility as to who is visiting their booth, giving them better information for post-show marketing strategies.
If you’ve been to a tradeshow as a booth representative, then you know how hard it can be to ensure that all leads are captured, but at the same time, if you’ve gone as an attendee, you may have been deterred by pushy sales people. I see the NFC RFID solution as a win-win solution, allowing tradeshow attendees to casually peruse the show, yet allowing booth representatives to easily capture the information they seek. What do you think about this type of solution? Would you want to be a part of a show that implemented this type of technology? Let us know by commenting here, or on our Facebook or Twitter pages.