Modern Supply Chains Need Standardized UPC and GTIN Codes

Modern businesses can benefit tremendously by standardizing production and branding. One only needs to turn to examples like Coca-Cola and McDonald’s to see how giving customers the same experience no matter where in the world they happen to buy their product can bring about great success and brand loyalty.

Standardized UPC and GTIN codes can help businesses to ensure smooth operations across the global marketplace. Such codes can make communication among manufacturers, suppliers and retailers not only easier, but perhaps more importantly, clearer. GS1 standards work in every country across the planet and they’re scalable.

Data and Tracking

There is also the increasingly important task of collecting and analyzing data for businesses to contend with. These days, all parts of the supply chain, from manufacturing to shipping to the store shelves, are becoming more and more dependent on their data, and standardized UPC and GTIN codes are considered one of the most reliable ways to capture and share this essential data.

In addition, standardized codes can provide access to tracking data pertaining to sourcing, warehousing, shipping and receiving to all stakeholders. In addition, they make it easy to update e-commerce offerings because GTINs transfer to electronic product catalogs and integrate easily with internal ERP systems.

For any supplier than wants to standardize their communications with manufacturers and retailers and streamline the entire process, UPC and GTIN codes issued by GS1 are an excellent choice. GS1 has partnered with some of the word’s biggest trade associations. For example, they have a strong working relationship with groups like Efficient Consumer Response, the World Customs Organization, and the Association for Automatic Identification and Mobility. They have also worked with the United Nations Center for Trade Facilitation and Electronic Business and the International Organization for Standardization.

These days, standardized codes are a crucial component for surviving in the global marketplace,

This blog post was based off of an article from InterTrade. View the original here.

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