Mall of America Uses QR Codes to Attract More Shoppers Than Ever Before
Starting as early as 7:30 p.m. on Thanksgiving Day, as many as 15,000 Mall of America patrons began lining up for Black Friday at midnight, making it the largest opening of any Black Friday in the Mall’s history. But what made this year different than years past? QR codes.
So many people were lined up because 100 QR codes were embedded in a 50’ by 30’ MOA™ logo. Codes directed mall-goers to a web page that revealed whether or not they won a prize. 300 people won cash and prizes totaling $30,000 in value. In addition, there was a QR code campaign throughout the mall that offered shoppers a chance to win a $1,000 shopping spree. The winner will be drawn and notified on Christmas Eve.
By 10 a.m, the Mall of American had already seen 81,000 shoppers, so it’s no doubt they will break their record of 200,000 visitors on Black Friday 2010, meaning one very powerful QR code campaign.