Kellogg’s Special K Uses Microsoft Tag for Co-branded Marketing
As more and more US companies continue to adopt 2D barcodes, it isn’t a matter of when will other companies adopt, it’s a matter of what kind of 2D barcode they will implement when they do adopt. I’ve been seeing a lot of companies use standard QR codes, but an equal number using JAGTAG or Microsoft Tag.
Kellogg’s Special K cereal, in conjunction with Lucky Magazine, recently implemented a Microsoft Tag campaign. Basically, when the Tag is scanned, it shows a video of Lucky’s editor, Elise Loehnen discussing how to find figure-flattering jeans, which ties in with Special K’s “Jeans Don’t Lie.” The concept behind this is that by eating Special K for two weeks, a person can drop a jean size.
So, not only are companies using 2D barcodes such as Microsoft Tag, they are also co-branding their 2D barcodes for a more robust marketing campaign. If you’ve used 2D barcodes before, which one did you use and why? Let us know by commenting here, or on our Facebook or Twitter pages.