J.C. Penney Uses QR Codes for Holiday Gift Tags
J.C. Penney will use QR codes this holiday season to create a special experience for both gift givers and receivers.
Yes, it’s almost that time of year again. As everyone starts to begin their 2011 holiday shopping, I wanted to share an innovative holiday promotion from J.C. Penney.
During the holiday season, J.C. Penney will be offering a QR code promotion at 1,100 of their stores. But, rather than simply linking customers to a QR code created by them, they are letting the customers do the creating.
By going to customer service, shoppers will be able to get QR code gift tags that allow them to scan the code, record a personal voice message, and then affix the tag to their gift. Once the gift recipient scans the QR code, they will hear the pre-recorded message from the gift-giver.
I could see this being particularly ideal for mailing presents, when you can’t be there to give a gift in person, adding an extra special touch.
It’s no doubt that other retailers will have similar uses for the technology. If you’re out shopping and you see any QR coded holiday promotions, share them with us! Comment below, or on our Facebook or twitter pages.
View the video below to see J.C. Penney’s holiday QR code promotion in action!