IoT Is Making Dedicated Apps Obsolete
If you think back to the last app that you downloaded, did you get it because it was something you wanted, or was it an app you needed in order to operate a new device? A lot of devices required the downloading of proprietary apps to operate them in the past, but a shift is now happening courtesy of the Internet of Things (IoT).
ComScore data shows that the vast majority of US smartphone users—65.5 percent—download an average of zero apps per month, while 8.4 percent of people download one app per month and 8.9 percent of people download two apps per month. People do not want to fill up valuable space on their smartphones with a bunch of separate apps that need to be constantly updated.
Thankfully, the IoT is making the need to have separate apps for everything obsolete as people can communicate directly with their devices. Instead of having to download and install a new app for each item, the communications platforms people already use work with these devices right out of the box. People can now tweet their latest run right from their fitness tracker or send a text to their coffee machine or heater before they even get home. Communication apps are typically the most frequently used apps on a smartphone. It doesn’t matter whether a consumer prefers texting, tweeting, or messaging with Facebook or WhatsApp; people can now operate a number of devices in their home the same way they keep up with friends and family.
The Consumer Electronics Show, held earlier this year, illustrated just how Natural Language Processing, Artificial Intelligence, and Augmented Reality, Virtual Reality and Mixed Reality are changing the way people use their products not only at home but also anywhere they happen to be.
The benefits of this approach for manufacturers are clear. Developing a dedicated app can be expensive, so skipping this step can result in significant cost savings and free up personnel and resources for other efforts. In addition, it makes their products more usable as people do not have to learn new apps to enjoy them.