Get Connected to Your Mobile Barcode Campaign

When online companies became the norm, there was a high demand for data and metrics into how many users visited a site, how long they stayed and what they clicked on. In 2005, Google Analytics was born, changing the way internet marketers did business and allowing for more visibility into the user experience than ever before. Skip to 2011, when QR codes and the mobile internet experience is at the forefront of everyone’s mind. As more companies begin to use QR codes in their marketing campaigns, there too becomes a desire for data.
Meet Barcode Connections, a company that focuses on mobile barcode scanning data. With Barcode Connections, marketers gain visibility in:

  • How many people scan your QR barcode
  • Where people scan your barcode
  • When people scan your barcode
  • How long individuals spend on your website after scanning your QR code
  • Total number of website pages individuals view after scanning your QR code
  • Types of devices and decoders used to scan your barcode

Learn more about how Barcode Connections works by watching the video below: