Customer Experience in the Retail Industry

In the retail industry, a customer’s experience matters—from how they browse, to what they need, to what they buy—comes down to the store and the experience it creates for them.

Motorola Solutions is looking to reinvent the customer experience. Imagine a retail environment integrated with Wi-Fi to create better customer engagements, customer service and a better, more efficient shopping experience.

Motorola Solutions’ Proximity Awareness and Analytics uses WLAN data to boost business by increasing awareness of customer presence, identifying trends, expediting responses and increasing the frequency and quality of customer interactions.

The Proximity Awareness and Analytics software from Motorola Solutions focuses on presence, Wi-Fi analytics, locationing and historic location analysis in order to create a better customer experience and a more informed store. The software:

  • Identifies customer proximity and supports interaction via personalized messages, coupons or assistance
  • Provides customer insight with statistics about customer activity, such as per store visit time, repeat customers and demographics, to improve customer experience.
  • Supports target zone definition for tailored assistance or zone-specific offers
  • Tracks Wi-Fi device location and path over time, allowing stores to minimize congestion and improve product placement
  • Allows open API for sharing of analytics data with third-party applications

The future of retail is here. Watch the video below to see it in action and share your thoughts by commenting below, or on our Facebook or twitter pages.