Could Mobile Payment Save QR Codes?
Despite the fact that Masahiro Hara, the inventor of the QR code, predicted that the technology only has 10 years left to live, a recent report from Nielsen made a shocking discovery regarding mobile payments—people like using QR codes.
The study, released very shortly after Hara’s prediction, found that consumers who use mobile payment actually prefer using QR codes to barcodes. In fact, 45 percent of the nearly 4,000 consumers surveyed said they currently use QR codes to check out with their smartphones.
While mobile payments aren’t new, they have been gaining popularity in recent years. In fact, forty percent of those surveyed said that they use mobile apps of their primary method of payment.
So, will QR codes be able to save mobile payments? Personally, I think a lot is riding on whether or not Apple will include NFC in their next version of the iPhone.