Barcodes Continue to Revolutionize Business in Tanzania
Just over a year ago, we reported that Tanzania finally got a national barcode, Before the GS1 TZ National Limited was established, businesses had to buy barcodes from other countries, which became an additional expense to businesses.
Since last year, the introduction of the barcode has facilitated traceability, providing consumers information through its manufacturer, country of origin, expiration date and inventory number, in addition to complying with national and international standards.
Although the barcode has only been around a little over a year in Tanzania, it has been widely accepted, with approximately 8,000 products having an issued barcode and the GS1 TZ National Limited registering over 400 companies.
Fatma Kange, chief executive officer, GS1 TZ, stated that there has been a positive response to using barcode technology—it communicates safety and quality of a product to the consumer, boosting confidence on purchasing goods. “The use of barcode technology has boosted sales of domestic products in super markets, leading to increased production to meet the expansive demand,” said Kange.
Getting their own barcode was a big step for Tanzania—it helped launch the GS1 Five-Year Strategic Plan in conjunction with Prime Minister Mizengo Pinda in order to achieve the country’s vision of becoming semi-industrialized by 2025.