Advancing the Customer Experience
It’s no secret that AIDC giant Zebra is a fan of the Internet of Things—they even created a whole new sector of their business called Zatar to better explore it in-depth. The Harvard Business Review recently featured Zebra in a new report regarding their IoT adoption, and using the cloud and mobile as a way to improve customer experience.
Although most executives can agree on the fact that better customer experiences will provide a competitive advantage, the vast majority of companies struggle to correlate customer experience investments to actual business outcomes.
So, we must ask ourselves:
- What prompts organizations to make customer experience a strategic priority, and what ensures cusses?
- How do companies keep the momentum going and increase focus on specific customer experience challenges whose impact on business outcomes isn’t always clear?